随着亚马逊不断的改变政策，现在评论的获取变得越来越难，过去一把刷的局面已经一去不复返，刷评论越来越难，不少的卖家开始正视这个问题，开始改变获取评论的策略从而转向邮件的索评。快速获取评论请参考《全新视角解读获取亚马逊评论的5种策略》，测评方式哪个更好用请参考《9个有效的获得亚马逊review的方式》。
什么样的索评邮件更能提高留评率？
首先索评邮件其实就是在用户进行下单购买之后的邮件跟踪，给用户提供附加价值的操作，包括给用户提供产品购买信息，客服服务支持，产品相关的使用说明，或者其他的相关信息能够帮助用户解决问题。
根据一些权威机构的介绍，为了增加索评成功率需要在索评邮件里面做到如下一些事项，大家对号入座。
- 把发件人的名称修改为店铺名称，能够增加3.7%的成功率。
- 在主题里面用一些跟金钱相关的刺激性的词汇鼓励用户留评论会有积极的作用，可以提高18.5%的留评率，类似的词汇如coupon，free，discount，win，save，sale等。如果你在亚马逊卖超过1款产品，可以考虑给用户在其他的产品一些折扣，用来换取评论，虽然亚马逊可能会把这个定义为诱导性留评，但是也是可以从中考虑一下。
- 在索评的邮件主题里面增加“？”问号，可以提高15.7%的留评率。
现在市面上有非常多的索评工具能够使用，包括如Bqool，AMZFinder，Feedback5，Feedbackexpress等。对于订单不多的，或者初次使用的用户，可以考虑先使用AMZFinder的每月500封的免费邮件。
提醒：注意不要给用户滥发无用的信息，亚马逊对所有的邮件都有进行监控，如果违反了规则，亚马逊可能会封掉你的邮件索评功能。
如何使用运用邮件进行索评？
一个成功的邮件索评策略需要注意2个点，发送邮件的时间和发送的内容。
Sellerhow并不鼓励你在用户一完成购买就向用户发邮件要求索评。另外如果在用户完成购买后很久再要求评论也并不是最佳的做法。在Sellerhow看来，3封邮件索评的方法是比较合适的策略。下面将给你分享这三封邮件，你可以根据这个邮件结构去定制自己的产品和公司信息。
具体的三封邮件分别是：邮件1购买确认——》邮件2购买跟进——》邮件3产品索评
邮件一、确认购买
发送时间：购买后立即发送，或者在购买后1天内进行发送。
包含内容：表示感谢用户购买，同时给用户提供一些跟购买的产品相关的tips。
标题: Thanks for your order of the {{ Product Name }}
正文：
Hello {{ Buyer First Name }},
Thanks again for ordering our {{ Product Name }}!
The available tracking information shows that your item is out for delivery today and you should be receiving it shortly.
When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction.
{{ Seller Feedback Link }}
We have spent a long time creating {{ Product Name }} and would love to know what you think of it.
Some things that may help you enjoy the product better:
ADD TIPS
In the meantime, you can view your order’s progress here: {{ Order Link }}
We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!
Sincerely,
Your name
此外Sellerhow上还有另外一个模板
邮件二、订单跟进
发送时间：在发货后的2-10天，最好能够确保用户已经收到产品再发。
包含内容：这封邮件主要是确定客户已经收到完整的货，并且没有遇到什么问题，这个步骤能够有效减少差评的出现，当然这些信息也可以结合在第一封邮件里面进行使用。
标题: Following Up on Your Recent Amazon Purchase
正文：
Hi {{ Buyer First Name }},
Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.
Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!
I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.
You can provide seller feedback here:
{{ Product Review Link Button }}
Sincerely,
Your name
此外Sellerhow上还有另外一个模板
邮件三、索评
发送时间：在发货后的10-15天。
包含内容：这是最后的一封邮件，主要目标是让客户留下评论，并保证他们喜欢这个产品。
标题: I hope you’re loving your {{ Product Name }}
正文：
Hi {{ Buyer First Name }},
It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us.
Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.
If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here:
{{ Product Review Link Button }}
Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips!
Thanks again!
Sincerely,
Your name
此外Sellerhow上还有另外一个模板
以上就是Sellerhow比较推崇的用三封邮件索要评论的步骤，当然如果你希望通过更多的邮件来索要好评也是可以的，但是并不推荐这么做，因为这样有可能会打扰到用户，Sellerhow也见过一些卖家这些邮件里面植入一些其他的市场信息更好的，更好的提升了留评概率，这个就需要各位卖家去思考和尝试了。
